Every year we seem to have common themes in the news about the reality of the society we live in. This ranges from sports stars private lives to politicians to the economy. This year in Australia one of the main narratives for the economy is that retailers are struggling and are in need of help. A result of this is the Australian Retailers Association recommending retail shop employees take a 10% pay cut and reduced hours (those minimum wagers have had a free ride too long).
But then last week one of Australia's biggest retailers, Myer, posted a net $159.7 million profit. Not bad. Especially considering they're doing it tough despite it being 138% increase on the previous year's profit. ABC did a good job here, these facts are impressive, though it would have been nice if they could have gotten Myer to elaborate why retailers were doing so badly...
(Note: this was on the front page just in the top stories section with no images)
On the other hand Ninemsn seemed determined to actually go along with the belief that retailers are doing bad and therefore Myer must be too. It's story was featured much lower on their homepage and was titled "Myer expects profit dip of up to 10%". Up to 10% lower after a 138% increase, emphasis on "up to". The actual story reads similarly to the ABC one but the set up, in particular the video, make it seem much worse for Myer.
Please watch the video in the Ninemsn link for a bit more context, unfortunately they don't appear to allow it to be embedded on here.
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